Hot on the “wheels” of our Partnership with Oracle Red Bull Racing, where we described our shared passion for innovation, I wanted to expand on how embracing a design-driven culture can fuel it.
Ask any designer what design means to them, and doubtless, you’ll receive various answers. However, most agree that design shouldn’t be constrained to just the confines of a company’s design department.
Instead, design is everywhere and should inspire businesses to entice employees to think and act like designers. That’s if you genuinely seek innovation, want to solve consumer challenges and fulfill people’s needs simply and efficiently throughout the entire customer journey.
Design is about thinking from the user’s perspective to understand the problem and come up with the answer. Hence, you can achieve a thriving design culture when every employee starts thinking from the customer’s point of view and adopts a problem-solving attitude. Whether it’s design staff, leaders, or overall employee belief in the value of design, all are essential components.
Thanks to Neat’s R&D team and design-driven culture, we won seven Red Dot Design Awards in 2024, including two for Neat Board 50 and its uniquely adaptive stand, which enables people to enjoy more accessible, flexible, productive meetings in various types of spaces.
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